(Last updated: March 30, 2026)
Pro Sportority (Israel) Ltd. and its affiliated companies ("Pro Sportority IL," "we," "us," or "our") are dedicated to providing you with transparency and control over our use of your Data, ensuring that your privacy is protected and processed in compliance with applicable data protection laws. For us to provide you with our Services, we will collect and process certain information about you and your activities in relation to our Services, including information that is considered "personal information" or "personal data" under applicable laws (referred to in this Policy as "personal data"). This Privacy Policy ("Policy") explains how we collect, use, process, and disclose your personal data in connection with the provision of our services and products, including, without limitation, our print and digital and the operation of our websites, apps, services and other properties (hereinafter our "Properties"), where this Privacy Policy is posted or made available (collectively the "Services").
When you use the Services, we may use different technologies and ask you to provide us with certain personal data for us to provide and improve the Services, to contact or identify you, to enable you to access certain parts of the Properties, or as otherwise indicated in this Policy. We may collect the following personal data about you in the following ways.
Some of our Services allow you to provide personal data to us about yourself. This may include:
When you use certain Services, including our Properties, our servers automatically collect certain personal data from your devices, including:
We also collect personal data regarding your interactions with our Properties, push notifications, and email marketing messages, including interactions with Properties' advertisements. We and our third-party business partners may collect this personal data through the use of tracking tools such as cookies. You can learn more about the tracking tools we use by visiting our Cookie Policy.
We collect personal data about you from third parties for the purposes described herein. For instance, when you register or log in to our Services using Google or a social media account or interact with our pages on social media platforms, we may collect information from social media platforms such as your social media account ID, username, user ID, profile picture, and your connections. In some cases, we may also collect personal data about you when you interact with Properties and tools offered by third-party companies that have integrated or linked to our Services. If you wish to know more about how such information is collected and used, please refer to the privacy policies of those companies, not this Policy.
Additionally, we may collect personal data about you from our third-party business and marketing partners and service providers, such as sponsors, promotional partners or other strategic partners, fraud prevention agencies, companies you direct to send information to us, companies that provide us with information to enhance the personal data we have about you or your device to better understand our customers and to provide and enhance our Services. We may also receive information from our business partners, such as advertisers or app platforms that may provide us with information about you, such as pseudonymous advertiser identifiers.
If you choose to use third-party devices and technologies (such as Amazon Alexa or Google Assistant) in connection with our Services, the operators of those third-party devices and technologies will process your personal data in connection with their own terms of service and privacy policies, which you should review.
Pro Sportority IL uses the personal data that it collects for several purposes, including:
If you reside in the EEA or the UK, or Brazil, please refer to the International Supplement for details of our purposes and legal basis for processing your personal data, as well as certain rights.
We may disclose the personal data we collect from and about you as described below.
We share your personal data with companies in our group in connection with any of the uses of your personal data set out in this Policy in our or our affiliate's legitimate interests to run an efficient business.
We use service providers, vendors, and other companies to help us operate the Services (such as hosting, information technology, customer support, email delivery, order fulfillment and delivery, marketing of our Services, provision of third-party advertising, fraud detection, security, consumer research, and Properties analytics). Additionally, we share your personal data with our payment processors to complete payments, process disputes, and/or process refunds. These service providers may have access to your personal data so that they may perform these tasks on our behalf, but they are obligated to comply with contractual privacy obligations.
We may disclose your personal data to third-party businesses for their own purposes, including marketing products or services to you, showing you relevant advertising, or providing an enhanced experience that integrates with our Services. For example, we may share your personal data with third-party advertising, marketing, and analytics companies for the interest-based advertising and analytics purposes, as described in our Cookie Policy. Additionally, we may offer content or Activities (e.g., competitions, sweepstakes, promotions, games) that are sponsored by or co-branded with third parties, which may collect or obtain personal data from participants. We may also share your personal data for data segmentation, enrichment, and optimization purposes, which allows us or our partners to personalize and optimize the Services, advertisements, and marketing activities we or they offer you. In some jurisdictions, this is subject to consent or opt-out options set forth in this Policy.
Certain user profile information, including your name, location, and any related video or image content you uploaded to the Services for publication, will be displayed to other users as part of the Services, to facilitate user interaction within the Services or address your request for our Services in our legitimate interests to provide an engaging Service. Please remember that any content you upload to your public user profile, along with any personal data or content that you voluntarily disclose online in a manner other users can view (e.g., on your published content, forums, discussion boards, in messages and chat areas, etc.) becomes publicly available, and can be collected and used by anyone. Your name/username may also be displayed to other users if and when you send messages or comments or upload images, content or videos through the Services.
We may disclose your personal data with our professional advisors (e.g., lawyers, auditors, bankers, and insurers), or to cooperate with government and law enforcement officials and private parties to enforce and comply with the law in our legitimate interests to comply with legal obligations. We will disclose any personal data about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect our or a third party's property and rights, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical, inappropriate or legally actionable. We also may be required to disclose personal data in response to a lawful request by public authorities, including meeting national security or law enforcement requirements.
We may share your personal data if we enter into a business transaction such as a merger, divestiture, acquisition, restructuring, reorganization, dissolution, bankruptcy, or other sale or transfer or business transaction involving all or part of our company or assets, including for the purposes of determining whether to proceed with such transaction, in our legitimate interests to ensure the continuity of our business. Any party that acquires our assets as part of such a transaction may continue to use your personal data in accordance with the terms of this Policy.
When you register for or enter an Activity through our Services, we may disclose the information you provide for such purposes to certain third-party service providers, participating sponsors, and advertising partners in our legitimate interest to facilitate that Activity. By entering into any Activity, you agree to the official rules governing that Activity, which may include a requirement that you allow us or the sponsor of that Activity to use and publicly release your name, voice, and/or likeness in advertising for or associated with the Activity.
We may otherwise disclose personal data if you ask or authorize us to do so, including by interacting with third parties on our Properties, in our legitimate interests to operate and engaging business. We are not responsible for events arising from the distribution of your information that you choose to disclose publicly through our services.
We may anonymize, aggregate, and/or de-identify information such that it is anonymous, aggregated, or deidentified or no longer able to be used to identify you, in our legitimate interest to run a successful business. This Policy does not limit our ability to use or disclose such aggregated, de-identified, or anonymized information, which we may disclose at our sole discretion.
You may opt out of receiving promotional emails from us by clicking on the "Unsubscribe" link at the bottom of the email. You may also tell us that you do not want to receive our promotional messages by emailing us at claims@cortexmg.com (kindly specify the name of the relevant product from which you wish to unsubscribe). Please understand that it may take us a few days to process any opt-out request and that even if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions, and communications with us. If you subscribed to any of our partners' services, please note we will have no control over our partners' communications, and in order to unsubscribe from it, please contact the relevant partner or use the "unsubscribe" link in their emails.
If you have opted in to receive push notifications on your device, you can opt out at any time by adjusting the permissions in your device or browser or uninstalling the relevant app.
You may have more options depending on your mobile device, operating system, or browser. Please review the support materials and/or the privacy settings for the respective devices and systems to learn more about these features and how they apply to targeted advertisements. Blocking cookies may also prevent you from accessing some of our content or Service features.
In some jurisdictions, including some US states, the UK, the EEA, Canada and other applicable jurisdictions, you can also opt out of targeted advertising through consent tools available on our Properties, as more fully described in our Cookie Policy and in the US State Supplement and International Supplement below.
In some jurisdictions, you may have the right to opt-out from the "sale" (as defined under applicable privacy laws) of your personal data to third parties by using our designated tools (such as opt-out banners, cookie preference banners, Do-Not-Sell buttons, etc.), as well as by contacting us in the manner set forth below. Please see our US State Supplement and International Supplement for more information.
In addition to the rights noted above, depending on your country (or in the United States, your US state) of residence, you may be afforded, in accordance with applicable law, certain other rights with respect to your personal data, such as the right to:
For more information about what rights may be available to you depending on your country or state of residence, please see the US State Supplement (if you reside in the United States) or the International Supplement (if you reside outside the United States, such as the EEA, the UK, Canada, or Brazil).
Once we receive your request, we may verify it by requesting information in order to confirm your identity. We reserve the right to deny requests as allowed by applicable law, such as where we have a reasonable belief that the request is fraudulent, where your identity cannot be confirmed, or where we may retain your Information consistent with applicable law. Our goal is to respond to a verifiable consumer request within 45 days (for US residents), 30 days (for UK and EEA residents) of its receipt, or within other applicable periods set forth in the International Supplement of this Policy. If we require more time, limited to the maximum periods stipulated in the applicable law, we will inform you of the reason and extension period in writing within the initial response period. We will deliver our written response electronically.
In case of rejection, the response we provide will explain the reasons for which we cannot comply with your request. We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available to you may change or no longer be available to you.
We have implemented administrative, technical, and physical safeguards to help prevent unauthorized access, use, or disclosure of your personal data. While we seek to protect your personal data to ensure that it is kept confidential, we cannot absolutely guarantee its security. You need to help us prevent unauthorized access to your account by protecting your password appropriately and limiting access to your account. You will be solely responsible for keeping your password confidential and for all use of your password and your account, including any unauthorized use. You should also be aware that there is always some risk involved in transmitting information over the internet. While we strive to protect your personal data, we cannot ensure or warrant the security and privacy of your personal data or other content you transmit using the Services, and you do so at your own risk.
Our Properties may contain links to other online platforms, plug-ins or other applications operated by third parties. We do not control such other sites or applications, and are not responsible for their content, their privacy policies, or their use of your information. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Properties and/or users of those third-party online platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators except as disclosed on the Properties. We expressly disclaim any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of personal data by third parties. Any information submitted by you directly to these third parties is subject to that third party's privacy policy.
We will retain your personal data for as long as necessary to provide our Services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined on a case-by-case basis, taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client personal data, trading information, account opening documents, communications, and anything else as required by applicable laws and regulations. If you reside in the EEA or the UK, Canada, or Brazil, please refer to the International Supplement for further details.
Some US state laws require us to inform residents of those states about additional privacy information and rights. Please visit our US State Supplement (Annex A) for additional information.
The laws in some countries, including the United Kingdom, countries in the EEA, Brazil, and Canada, require us to inform residents of those countries about additional privacy information and rights. Please visit our International Supplement (Annex B) for additional information.
Our Services are directed to adults and not intended for use by children under the age of 18.
This Policy is subject to changes from time to time, in our sole discretion. The most current version will always be posted on our Properties (as reflected in the "Last Updated" heading). You are advised to check for updates regularly. Any changes will be effective upon posting of the revised Policy. If we make material changes to this Policy, we will notify you by providing any notice required by applicable laws. By continuing to use the Services after that date, you consent to any and all changes, unless applicable law requires us to provide another form of notice and/or obtain your consent to such changes.
This Policy has been drafted in the English language, which is the original and controlling version of this Policy. All translations of this Policy into other languages shall be solely for convenience and shall not control the meaning or application of this Policy. In the event of any discrepancy between the meanings of any translated versions of the Policy and the English language version, the meaning of the English language version shall prevail.
Please contact us regarding any questions or complaints pertaining to this Policy or our privacy practices at dpo@cortexmg.com, or by calling us at +1(888) 211-4431.
Please be advised that dpo@cortexmg.com is designated solely for privacy-related inquiries of our users, and we reserve the right not to respond to any non-privacy inquiries that are sent via the privacy email address. For any non-privacy inquiries, please send an email to claims@cortexmg.com. Upon receiving your request, and according to legal obligations to which we are subject, we will first need to verify your request, and therefore, we may ask you to provide us with additional verification details, as needed. Following our verification process, we will respond to your request within the timeframe required under applicable laws.
(Last updated: March 30, 2026)
This US State Supplement provides information for United States residents. Our general Privacy Policy explains what personal data we collect about you, how we collect that personal data, and why and how we use and disclose that personal data. Individuals who reside in the United States should read this US State Supplement as well as our Policy to fully understand our collection, use, and disclosure of your personal data.
Below we describe the categories of personal information (as defined in the California Consumer Privacy Act (CCPA) and the California Customer Records statute) that we collect about users of our Sites or Services (and have collected during the last 12 months):
The business or commercial purposes of collecting personal information are described in the "How do we use your personal data?" section of our Policy. We disclosed each category to our affiliated companies, advertising partners, data analytics providers, cloud service providers, ID companies, and data segmentation providers, as described in the "How and with whom do we share your personal data?" of our Policy.
Depending on the state you live in, you may have some or all of the rights listed below in relation to information that we have collected about you. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law, including in the event you reside in a state that does not currently grant you these rights.
We do not use or disclose sensitive personal information for purposes other than those specified in Section 7027(m) of the CCPA regulations. We also do not knowingly sell or share (as defined by the CCPA) the personal information of minors under 16 years of age.
To exercise your rights, please send us an email at dpo@cortexmg.com.
If you wish to opt out of the processing of your personal data for purposes of "selling", "sharing" or "targeted advertising" (as defined under applicable U.S. state law), please use the consent management tool available on the homepages of our Properties. You may opt out of such sharing by clicking on the "Manage Preferences" link in the footer of our Properties. Depending on your location, we will also treat the receipt of the GPC signal from your device as a valid request to opt out of the sharing with advertisers described above. Additionally, some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals.
For certain rights, to prevent fraud and verify your identity, we usually ask you to provide an email address when you submit a request. You may also designate an authorized agent to submit a request on your behalf. Depending on the nature of your request, we may ask that you verify that the request comes from you, such as by requiring a signed written permission from you that authorizes the agent to act on your behalf. A valid power of attorney will constitute signed written permission, but you are not required to obtain a power of attorney to use an authorized agent.
If we deny your request or cannot fulfill it, you may appeal our decision by contacting us via claims@cortexmg.com to ask us to review your request again. Your email should include "Appeal" in the subject line. You have the right not to receive discriminatory treatment if you exercise any of the rights explained in this US State Supplement.
We publish metrics regarding the number of requests we have received, complied with (in whole or in part) or denied, and also the median number of days in which we responded to such requests, in the previous year (these metrics are compiled annually and refer to the period between January 1st of the previous year to December 31st of the following year):
| Completed | Denied | Mean Number of Days to Substantive Response | |
| Requests to Know | 0 | 0 | Up to 72 hours from the day of the applicable request |
| Requests to Delete | 29 | 0 | Up to 72 hours from the day of the applicable request |
| Right to Correct | 0 | 0 | 0 |
| Requests to Opt Out of Sale / Share | 1,113,990 | 0 | Immediate |
(Last updated: March 30, 2026)
This International Supplement provides information for residents of certain countries outside the United States which have data protection laws with specific requirements that are addressed in this Supplement, including the UK, the European Economic Area ("EEA"), Brazil, and Canada.
Our general Privacy Policy explains what personal data we collect about you, how we collect that personal data, and why and how we use and disclose that personal data. Individuals who reside in the UK, EEA, Brazil, and Canada should read this International Supplement as well as our Privacy Policy to fully understand our collection, use, and disclosure of your personal data.
Any capitalized terms we do not define in this International Supplement are defined in our Privacy Policy.
If you reside in the EEA, the UK or Brazil, Pro Sportority IL is the controller of your personal data provided to, collected by or for, or processed by us in connection with our Services.
This section of the International Supplement complements the Policy and addresses specific requirements under (a) if you reside in the EEA, the EU GDPR, (b) if you reside in the UK, the UK GDPR, (c) if you reside in Brazil, the Brazilian Data Protection Law (Lei Geral de Proteção de Dados, "LGPD") and other applicable regulations issued by the Brazilian Data Protection Authority ("ANPD"), and (d) if you reside in Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA).
With respect to the processing of personal data of residents of the EU, we participate in the IAB Europe Transparency & Consent Framework and comply with the Policies and Specifications and with the Transparency & Consent Framework provided by IAB Europe. Our IAB Europe vendor ID is 918.
Your personal data will be processed for the purposes described in more detail below, on the basis of your consent or the legal bases set out below for each processing purpose, as applicable.
We operate globally, thus any personal data that we process, collect, disclose or share, can be transferred to, stored and processed in various other jurisdictions around the world outside the EEA, the UK, and/or Brazil, including (but not limited to) the United States and Canada, for the purposes detailed in this Policy.
EEA, Switzerland and UK
To the extent that the EU GDPR, Swiss FADP and/or UK GDPR are applicable, we will only transfer or share your personal data to data recipients:
Additionally, we adhere to the principles of the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. We rely on the EU-U.S. DPF, the UK Extension, and the Swiss-U.S. DPF as a legal basis for transfers of personal information.
Data Privacy Framework
We comply with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. We have certified to the U.S. Department of Commerce that we adhere to the EU-U.S. Data Privacy Framework Principles with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. We have certified to the U.S. Department of Commerce that we adhere to the Swiss-U.S. Data Privacy Framework Principles with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. Our commitment to subject the personal information described in this Policy to the Data Privacy Framework is subject to the enforcement and investigative powers of the United States Federal Trade Commission.
To learn more about the Data Privacy Framework Program, visit https://www.dataprivacyframework.gov, and to view our certification, please click here.
We may share personal information with third parties under certain circumstances described in this Policy, subject to obligations under the Data Privacy Framework Principles extend to third parties acting as agents who help us run our business and provide services, and We remain liable should a third party acting as our agent process personal information subject to this Policy in a manner inconsistent with this Policy, except where we are not responsible for the event giving rise to the damage.
In compliance with the Data Privacy Framework Principles, we are committed to resolving complaints about our collection or use of your personal information. E.U., UK, and Swiss individuals with inquiries or complaints regarding our Data Privacy Framework policy should first contact us at: dpo@cortexmg.com or by calling us at +1(888) 211-4431.
We are committed to referring unresolved Data Privacy Framework complaints to an alternative dispute resolution provider located in the United States. If you have an unresolved privacy or data use concern that we have not satisfactorily addressed, please contact our U.S.-based third-party dispute resolution provider, TRUSTe at https://feedback-form.trustarc.com/watchdog/request for more information or to file a complaint. The services are provided at no cost to you.
In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, Pro Sportority IL commits to cooperating and complying respectively with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner's Office (ICO) with regard to unresolved complaints concerning our handling of human resources data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF in the context of the employment relationship.
If you have such an unresolved complaint, under the recourse mechanism, you may contact the applicable EU Data Protection Authorities (free of charge). We are committed to cooperating with the DPAs and complying with the advice given by such authorities.
If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, you may - under certain conditions described on the Data Privacy Framework Properties - invoke binding arbitration when other dispute resolution procedures have been exhausted. For more information on this option, please see Annex I of the Data Privacy Framework Principles.
Brazil
Your personal data will be processed for the same purposes as described in the UK and EEA supplement above. You can obtain more information about our policies and practices with respect to the use of service providers located in third countries by contacting us as described in our Privacy Policy under the "How to Contact Us" heading.
We will retain your personal data as follows to the extent necessary to keep your account open, to provide you with the Services, to contact you, to the extent necessary to comply with our legal obligations, resolve disputes and enforce our terms and conditions, other applicable terms of service and our policies, or as required to operate our business. If you want to know more details about how long we retain your personal data, please contact us at dpo@cortexmg.com or by calling us at +1(888) 211-4431.
If you reside within the EEA, the UK, or Brazil, you have certain rights in relation to your personal data.
EEA and UK
In addition to the above rights, if you reside in the EEA and UK, you have the right to:
Brazil
In addition to the above rights, if you reside in Brazil, you have the right to:
However, please note that these rights pertain to EEA, UK and Brazil residents only, are not absolute, and may be subject to our own legitimate interests and regulatory requirements. If you would like to exercise any of the rights mentioned in this section, the request should be addressed to us by submitting a verifiable consumer request to our email address: dpo@cortexmg.com.
DPO
For the purposes of EEA and Brazilian law, you may contact our Data Protection Officer by email at dpo@cortexmg.com or by mail at Yitzhak Sadeh St 8, Tel Aviv-Yafo, Israel.
EEA
Our representative in the EU is Lionheart Squared (Europe) Ltd., with its address at 2 Pembroke House, Upper Pembroke Street 28-32, Dublin, D02 EK84 Ireland, and their email address is cortex@lionheartsquared.eu.
UK
Our representative in the UK is Lionheart Squared Limited, with its address at 17 Glasshouse Studios, Fryern Court Road, Fordingbridge, Hampshire, SP6 1QX, UK, and their email address is cortex@lionheartsquared.co.uk.
If you are a resident in Canada, you may have certain rights (including those described below) with respect to your personal data that we process. To exercise any of your privacy rights, please contact us at dpo@cortexmg.com or by calling +1(888) 211-4431.
